The Proof Team
Meet The Proof Team
FOUNDER & CEO
Grant Gooding

Grant is the founder of PROOF and provides the vision behind its growth. Grant speaks all over the country in the areas of Emotional Data and how it is used to provide organizations unprecedented insights into customer emotions, motivations and preferences.
Chief Operating Officer
Courtney Chapman

Traditionally educated as a molecular biologist, Courtney’s acute attention to detail proved highly valuable as she built a mergers and acquisitions firm from the ground up as the Operations Director. This experience not only gave her a comprehensive understanding of the financial and operational functions of a complex organization, but also her responsibilities to manage the sales and marketing activities contributed to her thorough grasp of how all departments impact the brand and bottom line of a company.
Vice President of Nonprofit Development
Katie Lord

Katie joins Proof as Vice President of Nonprofit Development and brings an extensive background in nonprofit development and marketing. She has spent her entire career working in the social sector, first in fundraising and development with national nonprofit organizations and then as a nonprofit consultant working with local and national nonprofits.
Director of Data Visualization
Matt Davis

Matt has worked for several types of organizations giving him an incredibly wholistic design background. At Proof, design is the final step to communicate data and creating a clear and understandable translation of complex numbers is always a big challenge that Matt takes on with every client.
Matt is responsible for making Proof’s data team look good. Armed with a degree in design communications, Matt has the extremely difficult job of taking mountains of data and making it readable, digestible and beautiful. Matt is the heart and soul of the office.
Project Manager
Kelsey Barnes

Kelsey comes to the Proof team from the insurance industry where she managed and interacted with over 100 clients per day. Kelsey has a rare combination of decisive detail orientation abilities with strong communication skills. Kelsey is responsible for managing every facet of a Proof study.
Project Coordinator
Jessica Kahmann

Jessica joins PROOF as a project coordinator with a background from the University of Kansas in Journalism and Psychology. At KU she found her desire to ask big questions and understand the ‘whys’ of the world. She has an ideal background for breaking and analyzing emotional data which will be her focus at PROOF.
What our Team Members Say
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