CUSTOMER INSIGHTS COMPANY SPECIALIZING IN MEASURING EMOTIONS

“Working with Proof Positioning has been an amazing experience! Their expertise in market research and understanding emotional resonance has given us new a perspective on our student population. They’ve helped us see exactly what our students and potential students want and expect from us as a university. The process was easy and the end deliverable included very clear, actionable insights. I can’t say enough good things and will 100% use again.”

Matt Killday
CMO – Park University

“We saw a year-over-year revenue growth bump of about 50% just by being able to focus on the right prospects and products based on PROOF’s research.  Focusing on the right prospects inside the right segments, and talking only about the things PROOF’s research taught us has been validated over and over again making a big impact on our go to market strategy.”

Sean Stenger
Vice President of Sales Operations – LightEdge

“PROOF is in the pudding, literally. Grant and his team do an excellent job of gathering information from the consumer and articulating it simply. They found things that confirmed what we thought and identified new opportunities to ensure the ship is steered in the right direction. The project was precise, efficient and well-managed. Would use again…no doubt!”

Chase McAnulty
CEO – Charlie Hustle

“In my humble opinion you would be absolutely foolish to be spending money on digital marketing without hiring Proof to significantly shorten your learning curve.  When we got our data back from Proof it almost felt like we were cheating we learned so much about our target market.”

Chris Costello
CEO – Blooom

“Proof is one of the best things that has ever happened to MRIGlobal’s Marketing department.  Proof’s data-based approach to understanding key client segments and identifying growth opportunities has helped our management team to move the business forward with clarity and discipline.  The intellect and expertise of Grant and his team has been invaluable. We look forward to continuing our relationship with this gem of a company.”

Betsey Hughes
Director of Marketing – MRIGlobal

“We were looking for more insights about how our prospects were making decisions. The Proof research uncovered not only what our prospects may think about us but what we should be saying instead to be more successful. We now have the ingredients for a strategy that is ready for development.”

Lynn Parman
COO – NAIA

“Whether it was reaffirming existing beliefs or identifying novel insights, the feedback we gained is actionable. And while it’s impossible to define an ROI for this type of information, we know it was positive and we’d do it again ten times over.”

Tyler Enders
Co-Owner – Made in KC

“Before we were introduced to Proof, Mazuma was facing the same challenge that many other businesses face which is understanding our members and aligning our organization with their needs.  Proof was able to create and leverage member data and help answer critical questions to help us grow.  Now Mazuma uses that data to not only retain and deliver great experiences to our existing members, but to track down more Kansas Citians that think like our members so we can grow our business.  We couldn’t be happier with our partnership with Proof.”

Mark Thompson
Vice President of Growth & Brand – Mazuma Credit Union

“Proof delivered exactly what they promised. The team was extremely easy to work with each step of the way and were helpful when issues or questions arose. This exercise has provided data and insights that will shape the future of our business practices, processes and approach.”

Chris Clark
Director of Marketing – WorkForge

Proof’s brand positioning process was an enlightening part of our company’s evolution. We learned that our clients view us as first class and elevated in approach and service. It is an incentive to us to consistently work to define the Wellington experience and to ensure that it meets the bar set by our clients’ perceptions and expectations.”

Joan Wells
CEO – Wellington

“I truly never thought we would be able get answers to the questions that presented challenges to moving the Junior Achievement mission forward. Working with Proof Positioning was the answer we were looking for. Thanks to the thoughtful, innovative solution Proof presented, Junior Achievement not only has answers about the emotional resonance with our key stakeholders, but also advice and best practices to overcome the challenges and move the mission forward. Participating in the Proof Positioning project was one of the best investments the organization has made. It will help us support future sustainability and ensure delivery on our promise to prepare KC kids for their financially stable future.”

Megan Sturges
CEO – Junior Achievement GKC

“Very few companies take the time or have the insight to become great partners with their customers.  Great partners are hard to find and Proof Positioning is a great partner!”

“They are able to gather insights and test concepts which eliminates waste and rework.  Knowing what the customer is thinking before making expensive business decisions allows us be more customer-centric, ultimately improving profitable revenue growth.  In addition, Grant and his team are not afraid to challenge conventional thinking and push us to think bigger and make better decisions.  I would not want to run my business without them at the table.”

Ron Hill
CEO – Redemption Plus

“I was a big fan of everyone I knew at PROOF before our team hired them. But I was still blown away by our work with them. Not only were the results what we were hoping to hear, the team listened to what were trying to figure out, designed an unbiased and well-written survey, provided detailed and candid analysis (they don’t sugarcoat anything), and shared thoughtful recommendations about how to proceed. The final presentation was interactive, spirited, and thought-provoking. I would highly recommend the PROOF team to anyone who has a burning question for their constituents.”

Julie Klima
Managing Director – Midwest Center for Nonprofit Leadership

“Smart team, easy to work with, executes with clarity and well presented at the end.”

Byron Whetstone
CEO – American Direct

“As a company that relies on data for our success, I gravitated toward Proof’s data driven methodology and how they use consumer data to inform business decisions.  Grant and the Proof team’s ability to translate and create actionable insights from the data helped lead to the creation of RiskGenius, our company’s most profitable and promising product.  I consider Proof one of my “secret weapons” and have referred friends and colleagues to them.”

Chris Cheatham
CEO – Risk Genius

“Proof delivered more than just data and survey results. There were actionable insights that made sense to me and my team – and the best part is they are all attainable.”

Mike Chalfant
President – MyFreightWorld

“Working with the Proof Team unlocked actionable insights we would not have obtained in any other way. The team was unified, prompt, highly responsive and patient as we learned how to use the data in the most effective way.”

Aviva Ajmera
CEO – Solve

“Working with Proof Positioning has been an amazing experience! Their expertise in market research and understanding emotional resonance has given us new a perspective on our student population. They’ve helped us see exactly what our students and potential students want and expect from us as a university. The process was easy and the end deliverable included very clear, actionable insights. I can’t say enough good things and will 100% use again.”

Matt Killday
CMO – Park University