Non-Profit Market Research Kansas City

Get inside the heads of your donors.

Your donors are giving with their emotions, and emotions are what we measure.

Non-Profit Market Research Kansas City

Do you know which messages are most likely to resonate with which donors? What makes a first time donor decide to donate, a long time donor upgrade their gift, or a donor to consider a major or legacy gift?

What if you could find out? Your donors are giving with their emotions—and emotions are what we measure at PROOF.

Our non-profit market research in Kansas City will help you better understand how to manage all of the donor outreach options, use multiple story lines to find which work best, segment your donor base to find which messages to use on which donors… all of which can be done with limited resources and man-power.

It’s a near impossible task, and the odds of getting it all right aren’t in your favor. What if you could know all of this and more in only 45 days?

Just tell us what you need to know to move your nonprofit forward and we’ll give you clarity to questions like:

  • What are your donors motivations for giving?
  • Which messages are most emotionally resonant to get donors to give?
  • How would our donors prefer to be solicited?
  • How can we differentiate ourselves from other similar organizations?
  • How can we increase share of wallet?
  • How can we increase the number of legacy donors?
  • How do we convert volunteers into donors?

How it Works

Your marketing and donor relations departments will thank you later.

Our Process

01. Identify your “Burning Questions”

02. Build an outbound campaign and deploy to existing, former, and potential customers (what we call “your universe”)

03. Cue Proof Wizardry

(Note: No actual wizards here, just a simple quant/qual, multivariate statistical and language analysis with a bit of special sauce mixed in)

04. Get Answers to your Burning Questions

05. Move Forward with confidence

Meet Katie Lord.  Katie heads up all of our nonprofit clients at PROOF.  She has a lifetime of experience in donor development and marketing in the nonprofit space so she knows a thing or two.  If you would like to see how PROOF can help your nonprofit increase donor retention, create strong bonds with your donors and increase donations,

Get PROOF for your Nonprofit.

Everyone has at least one burning question—and the answer may just take your brand to the next level. Take the guesswork out of your marketing strategy today and get proof.



“As a result of the guidance and clear data we received from Proof Positioning, we were able to denote tangible, actionable and measurable goals which we used to communicate more effectively with our target audience ultimately benefiting area students who receive critical academic support from our scholarship program. The Proof Positioning team is knowledgeable and highly responsive. They are laser-focused on the integrity of the data and made sure we understood all that it was saying.”

Pat MacDonald
Executive Director – Black Community Fund

“Proof is one of the best things that has ever happened to MRIGlobal’s Marketing department.  Proof’s data-based approach to understanding key client segments and identifying growth opportunities has helped our management team to move the business forward with clarity and discipline.  The intellect and expertise of Grant and his team has been invaluable. We look forward to continuing our relationship with this gem of a company.”

Betsey Hughes
Director of Marketing – MRIGlobal

Some of the nonprofits we are honored to serve…