Non-Profit Market Research Kansas City

Get inside the heads and hearts of your donors.

Opportunity doesn’t knock,
you have to go find it.

Non-Profit Market Research Kansas City

What if you could build deeper, more personalized relationships with your constituents in 45 days? Things like: How do we increase donor retention? How do we convert event donors into annual donors? How do we get donors to consider a major or legacy gift?

Nonprofits are an emotion-based business. People give, volunteer and connect with you based on emotions – and emotional data is all we do at PROOF.

Through our nonprofit research capabilities, we can help you have a clear understanding of your donors’ emotional motivations. By answering your most “burning” questions through PROOF you will be able to:

  • Increase donor retention
  • Effectively manage and personalize your donor’s journey
  • Create meaningful market segmentations unique to your organization
  • Understand what messages to send using which mediums
  • Personalized insights to your organization you can turn into increased revenue
  • Identify and grow earned revenue streams

Annual Campaign

Perfect for transforming transactional fundraising mediums into unique engagement opportunities, this study helps you build more meaningful relationships through segmentation and emotional messaging.


Donor Landscape

Understand your organization’s position in the nonprofit market and your place in your donors hearts and mind. This deep dive can inform critical organizational strategies, increase development effectiveness, inform marketing tactics and help you make more informed decisions with your donor base.


Feasibility Study

Not your typical feasibility study, PROOF’s Feasibility Study allows you to learn more about your donors loyalty, campaign interest, organizational readiness and project success in 1/3 the time with half the investment. Welcome to the New Way to learn about your donors.


“Being a leader in the nonprofit sector is full of challenges and unanswered questions. Working with Proof gave us unprecedented insights into our donors and patrons. We were able to easily identify areas of focus, messages that resonated and concepts worth developing that would increase engagement with our donors – and ultimately elevate our philanthropic success! Proof provided solid data, strong insights and the process was efficient and, frankly, fun!”

Lindsey Rood-Clifford
Vice President of Philanthropy – Starlight Theatre

“I truly never thought we would be able get answers to the questions that presented challenges to moving the Junior Achievement mission forward. Working with Proof Positioning was the answer we were looking for. Thanks to the thoughtful, innovative solution Proof presented, Junior Achievement not only has answers about the emotional resonance with our key stakeholders, but also advice and best practices to overcome the challenges and move the mission forward. Participating in the Proof Positioning project was one of the best investments the organization has made. It will help us support future sustainability and ensure delivery on our promise to prepare KC kids for their financially stable future.”

Megan Sturges Stanfield
President & CEO – Junior Achievement of Greater Kansas City

“Working with Proof Positioning has made a huge difference for University Academy. Grant and his team were able to identify how our parents, students, and alumni really felt about our school by not only telling us what they liked or didn’t like, but rather what values they most identified with. It has helped us with everything from our strategic planning, to messaging, to fundraising and more. In an ever increasing competitive education sector, I recommend this type of customer analysis for all education institutions.”

Tony Kline
Executive Director & Superintendent – University Academy

“I cannot say enough amazing things about Proof Positioning. If you are looking to grow your business and donor engagement while obtaining key insights on what will motivate growth and donations, you must connect with them. Their findings will be so crucial to the growth and success of your business or nonprofit. I am so glad we worked with them.”

Maggie Hubbard
Director of Marketing & Donor Engagement – Moody Center

“Proof is one of the best things that has ever happened to MRIGlobal’s Marketing department.  Proof’s data-based approach to understanding key client segments and identifying growth opportunities has helped our management team to move the business forward with clarity and discipline.  The intellect and expertise of Grant and his team has been invaluable. We look forward to continuing our relationship with this gem of a company.”

Betsey Hughes
Director of Marketing – MRIGlobal

Get PROOF for your Nonprofit.

Everyone has at least one burning question—and the answer may just take your brand to the next level. Take the guesswork out of your marketing strategy today and get proof.