Market Research Company Specializing in measuring emotions

We ensure you say the right things to right people.

What We Do At PROOF

Market Research That Focuses on Emotions

Emotional Data is the future of market research

We developed a process that uses a combination of basic neuroscience and behavioral economics to identify how emotionally resonant ideas are to your customers and prospects.

Statistically relevant, mathematically sound emotional insights.

PROOF’s market research helps you take the guesswork out of your organization by providing statistically relevant, mathematically sound insights to help you understand the emotions, motivations and preferences of your customers.

After researching… well, research, we found that almost every leader wanted the same 3 things out of market research. These became our pillars.

Our data is actionable.

The most important thing to leaders when working with research.

If you can’t use or don’t know how to turn your data into dollars, it’s useless. We make sure every study is highly actionable and easy to understand. The data applies to problems you are trying to solve today so you can make money tomorrow. That is where the term “burning questions” came from.

We know you need results fast.

No more waiting for research to move forward

Market events, orders from the top, and other uncontrollable variables jeopardize research and how it can be used. We deliver all studies, beginning to end, in less than 45 days. Not to brag, but it has been called “lightning speed.”

Our studies are NOT EXPENSIVE.

Fixed fees with no surprises.

Try it once, and you’ll see the ROI—and next time, you won’t even think about the cost. As a matter of fact, almost every single PROOF client comes back for more.


Studies performed to date.


Organizations we have worked with.


Working Patents

PROOF uses emotional insights to help organizations say the right things to the right people.

“We saw a year-over-year revenue growth bump of about 50% just by being able to focus on the right prospects and products based on PROOF’s research.  Focusing on the right prospects inside the right segments, and talking only about the things PROOF’s research taught us has been validated over and over again making a big impact on our go to market strategy.”

Sean Stenger
Vice President of Sales Operations – LightEdge

“In my humble opinion you would be absolutely foolish to be spending money on digital marketing without hiring Proof to significantly shorten your learning curve.  When we got our data back from Proof it almost felt like we were cheating we learned so much about our target market.”

Chris Costello
Co-Founder – Blooom

“Proof is one of the best things that has ever happened to MRIGlobal’s Marketing department.  Proof’s data-based approach to understanding key client segments and identifying growth opportunities has helped our management team to move the business forward with clarity and discipline.  The intellect and expertise of Grant and his team has been invaluable. We look forward to continuing our relationship with this gem of a company.”

Betsey Hughes
Director of Marketing – MRIGlobal


Everyone has at least one burning question—and the answer may just take your brand to the next level. Take the guesswork out of your marketing strategy today and get proof.