Our Blog
The Insights behind PROOF.
Emotional Data, Leadership, Market Research, Marketing Research, Marketing Strategy, Messaging, Positioning
The Three Parts of the Brain You Need to Understand for Marketing and Sales Success
Messaging, Positioning, Sales and Elevator Pitch
Why Your Expertise is Ruining your Communications
Market Research
10 Things I Have Learned Measuring People for 10 Years
Emotional Data, Execution and Tactics, Innovation, Leadership, Marketing Research, Messaging
Emotional Data: The Future of Measuring Your Customers and Prospects
Emotional Data
How the Scarcity Mindset is Killing your Nonprofit and How Earned Revenue Can Save It
Emotional Data
Value Proposition Units – The value behind your value
Donor Relations, Emotional Data, Execution and Tactics, Innovation, Marketing Research, Marketing Strategy, Nonprofits
When to use a Donor Study vs a Donor Survey
Brand Strategy, Emotional Data, Innovation, Marketing Research, Marketing Strategy, Marketing Tactics, survey strategy
Why focus groups and customer interviews are ruining your marketing
Emotional Data, Innovation, Leadership, Marketing Research, Marketing Strategy, survey strategy
Unleash Personal and Organizational Exceptionalism
Donor Relations, Emotional Data, Innovation, Leadership, Marketing Research, Marketing Strategy, Nonprofits
The Death of Best Practices and The Birth of True Donor Centricity
Emotional Data, Innovation, Leadership, Marketing Research, Marketing Strategy, survey strategy
The Henry Ford Innovation Paradox - Solved
Donor Relations, Emotional Data, Marketing Strategy, Nonprofits
Why Segmentation Should Write Your Development Plan
