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Brand Strategy, Emotional Data, Leadership, Marketing Research, Marketing Strategy, Messaging, Positioning
Why You Can't Repeat Your Best Customers
Brand Strategy, Donor Relations, Emotional Data, Leadership, Messaging, Nonprofits, Positioning
Emotional Data & Fundraising- What’s your Donor’s “Why?” It’s probably not what you think.
Emotional Data, Marketing Research, Marketing Strategy, Messaging, Positioning
4 Reasons why right now is the best time ever to do research and capture market share
Donor Relations, Emotional Data, Messaging, Nonprofits
When you can’t shake hands: Creating Community in Crisis
Emotional Data, Marketing Research, Marketing Strategy, Marketing Tactics, Messaging
How to Disrupt Your Industry Using Factorial Thinking
Marketing Research, Marketing Strategy, Marketing Tactics
Marketing Math: The Odds of Getting Your Campaign Right
Brand Strategy, Leadership, Positioning
5 characteristics of a leader...
Brand Strategy, Execution and Tactics, Positioning, Sales and Elevator Pitch
Your Customers Don't Care About You
Sales and Elevator Pitch
8 key ingredients to a killer pitch
Brand Strategy, Positioning
Your Wimpy Brand Needs to Pick a Fight
Brand Strategy, Positioning
Stop Drinking the 'Competitive Advantage' Kool-Aid
Brand Strategy, Positioning
Narrow Your Focus to Win on an Exit

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