Our Blog
The Insights behind PROOF.
Brand Strategy, Market Research, Marketing Strategy, Marketing Tactics, Messaging, Positioning, Sales Strategy
Did Coca-Cola Invent Santa Claus?
Emotional Data, Leadership, Market Research, Marketing Strategy, Marketing Tactics, Messaging, Positioning, Sales Strategy
The Power of the Inner Circle Effect
Advertising & Media, Brand Strategy, Emotional Data, Leadership, Market Research, Marketing Research, Marketing Strategy, Marketing Tactics, Messaging
The Crystal Ball Approach to Strategic Planning
Advertising & Media, Brand Strategy, Emotional Data, Leadership, Market Research, Marketing Research, Marketing Strategy, Marketing Tactics, Messaging
Using Emotional Research to Gain Objectivity and Settle Creative Disputes
Brand Strategy, Emotional Data, Execution and Tactics, Market Research, Marketing Strategy, Marketing Tactics, Messaging, Sales Strategy
5 Reasons Why Your Customer Email Database is Your Company’s Most Valuable Asset
Brand Strategy, Emotional Data, Execution and Tactics, Market Research, Marketing Strategy, Marketing Tactics, Positioning
Stop measuring your ‘Brand Strangers’
Emotional Data, Execution and Tactics, Market Research, Marketing Strategy, Marketing Tactics, Positioning, Sales Strategy
Using Industry Research is Killing Your Business
Emotional Data, Execution and Tactics, Leadership, Market Research, Marketing Strategy, Marketing Tactics, Messaging, Positioning, survey strategy
The Emotional Power of Price
Emotional Data, Execution and Tactics, Leadership, Market Research, Marketing Strategy, Marketing Tactics, Positioning, survey strategy
A Quick Guide to Market Research: The top 6 Methods and When to Use Them
Emotional Data, Execution and Tactics, Leadership, Marketing Strategy, Messaging, Positioning, Sales and Elevator Pitch, Sales Strategy
How Creating Consumer Needs from Scratch Leads to Brilliant Marketing
Emotional Data, Execution and Tactics, Leadership, Marketing Strategy, Messaging, Positioning, Sales and Elevator Pitch, Sales Strategy
Emotional Barriers: The Invisible Walls Keeping You From Closing the Deal
Emotional Data, Leadership, Market Research, Marketing Research, Marketing Strategy, Messaging, Positioning
The Abundance of Choice: The Silent Killer of Your Business
