Grant C. Gooding, MBA

Grant holds a Bachelor’s degree in Business Administration from William Jewell College/UMKC and an MBA with an emphasis in qualitative marketing from The Bloch School of Business at UMKC.


Grant cut his teeth in the mergers and acquisitions world working with two different firms first on the legal side then transitioning to buy-side analysis, valuations and eventually transition management.  This combination of having exposure in the free-market application of both marketing and finance gives him an uncommon, macro understanding of the hard and soft components of businesses and market transition.

Grant has been certified as an expert in business valuation which he practiced in both Missouri and Kansas where he valuated businesses for transitioning owners, mergers and buyouts.  He also held a real estate license for many years as an aid to better understand free-market value transition.

Upon leaving the mergers and acquisitions world, Grant took his knowledge of analyzing hundreds of business to consult with entrepreneurs, mostly inventors, and help them shape their brands relative to the market landscape.  He took this concept to the next level creating Proof Positioning in 2012 where he integrated consumer insights research into his market based brand process allowing him to use statistics to show organizations what they can say to close more business.


Grant serves as a board member to both for-profit and non-profit organizations including the UMKC Marketing Advisory Board and is an adviser to several startups and is a frequent lecturer, mentor and judge for the entrepreneur community.  Grant is passionate about educating in the areas of entrepreneurship and brand philosophy.  Apart from his other speaking engagements, Grant has been a standard speaker, judge and mentor for many organizations helping to improve business success rates in Kansas City.

Off the Clock

As a former music performance major, Grant enjoys attending live music events.  However, Grant prefers nothing above being with his wife Stacey, their son Jameson, their dog Harley and their cats Busterman and Scrawny.

Grant in the News

7-28-17 Grant honored as NextGen Leader by the KC Business Journal

3-25-16 KC Business Journal does a feature on PROOF.