Market Research in Kansas

What are your burning questions?


“Burning Questions” are those questions to which, if you knew the answers, you could effectively move your organization forward.

Burning Questions are “burning” because you don’t have the necessary data available to make a confident decision and lead your organization forward. These are typically questions like WHY your customers buy from you, WHY they are leaving, or WHY a new product isn’t selling like it should.

When PROOF does market research in Kansas City and across the country, we measures the emotions, motivations, and preferences of your past, existing and potential customers to understand “WHY” your customers are doing the things they are doing. Then we show you the math behind it.


PROOF answers your burning questions

How it Works

Proof provides answers to these burning questions.

Our Process

01. Identify your “Burning Questions”

02. Build an outbound campaign and deploy to existing, former, and potential customers (what we call “your universe”)

03. Cue Proof Wizardry

(Note: No actual wizards here, just a simple quant/qual, multivariate statistical and language analysis with a bit of special sauce mixed in)

04. Get Answers to your Burning Questions

05. Move Forward with confidence

What We’re About

“Very few companies take the time or have the insight to become great partners with their customers.  Great partners are hard to find and Proof Positioning is a great partner!”

“They are able to gather insights and test concepts which eliminates waste and rework.  Knowing what the customer is thinking before making expensive business decisions allows us be more customer-centric, ultimately improving profitable revenue growth.  In addition, Grant and his team are not afraid to challenge conventional thinking and push us to think bigger and make better decisions.  I would not want to run my business without them at the table.”

Ron Hill
CEO – Redemption Plus

“Before we were introduced to Proof, Mazuma was facing the same challenge that many other businesses face which is understanding our members and aligning our organization with their needs.  Proof was able to create and leverage member data and help answer critical questions to help us grow.  Now Mazuma uses that data to not only retain and deliver great experiences to our existing members, but to track down more Kansas Citians that think like our members so we can grow our business.  We couldn’t be happier with our partnership with Proof.”

Mark Thompson
Vice President of Growth & Brand – Mazuma Credit Union

“As a company that relies on data for our success, I gravitated toward Proof’s data driven methodology and how they use consumer data to inform business decisions.  Grant and the Proof team’s ability to translate and create actionable insights from the data helped lead to the creation of RiskGenius, our company’s most profitable and promising product.  I consider Proof one of my “secret weapons” and have referred friends and colleagues to them.”

Chris Cheatham
CEO – Risk Genius


Everyone has at least one burning question—and the answer may just take your brand to the next level. Take the guesswork out of your marketing strategy today and get proof.




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