The PROOF Advantage
Win more pitches with PROOF’s primary research built for agency new business
The most dangerous weapon your agency hasn’t used yet.
Win more Must-win pitches by adding fast, statistically sound primary research, delivered as a pitch-ready narrative your team can drop straight into a deck
PROOF runs bespoke, pitch-specific primary research for live opportunities so your agency can present strategy and creative backed by evidence, not assumptions. We are built for high-stakes pursuits where clarity, confidence, and differentiation decide the winner.
- Low Lift: only a couple focused hours from your team
- Fast: designed for real FRP timelines
- Aligned: “If you win, we win” pricing
Step 1
Intake & Hypotheses
30-60 minutes
We align on category context, your working hypotheses, the decision you need to de-risk, and the territories in play.
Step 2
Rapid Primary Research
built for the pitch
We design and field a targeted study with the right audience and sample size, fast enough to integrate into a live pitch.
Step 3
Pitch Ready Delivery
what you actually use
You receive the few insights that change the room, packaged to drop directly into your pitch story.
What you receive
- Concise insight summary with key stats and charts
- A clear narrative that ties findings directly to the pitch strategy
- PROOF points and pull-quotes ready to paste into slides
- Implications for messaging, positioning, and creative territories, including what to emphasize, what to drop, and what to refine
- We align on category context, your working hypotheses, the decision you need to de-risk, and the territories in play.
Pricing
The “If you win, we win” pricing model
We designed our new business pitch pricing to reduce risk and align incentives so it is easy to add real primary research to a must-win pitch. A typical example would be a $15,000 research scope:
- $7,500 upfront to design and execute the study and deliver pitch-ready outputs
- If you win the pitch, you pay the remaining $7,500
- If you do not win, you keep the research and owe nothing more
Track Record
PROOF has supported agency partners in winning major, nationally recognized consumer brands. To protect partner confidentiality, we share wins by category and outcome, not by name, and can provide additional detail on request.
- Clarified emotional drivers and trust signals that became the backbone of a winning platform
- Strengthened “reason for switching” stories with audience-validated proof points
- Improved confidence in the room by showing exactly what resonates by segment, market, or need state
Get PROOF for your Agency.
Winning pitches is the lifeblood of your agency. Win more with PROOF.