Market Research in Kansas City

The paperwork can be perfect. That’s never what makes it work.

Before founding PROOF, Grant spent years helping business owners through the biggest, highest-stakes moments in their company’s life. The details always checked out. What actually determined whether things worked never showed up on paper — it showed up in why people said yes.

Start My ProjectMeet the Team

Before 2012

Analysts, not researchers

The founders evaluated companies for a living — financials, valuations, deal structure.

The Pattern

Deals that checked out still failed

The paperwork explained the numbers. It never explained why customers actually bought.

2012

PROOF is founded

Built to measure the reaction, not the explanation people give for it.

Today

13+ years, 300+ clients

Same question. Now with a method built to actually answer it.

The gap we noticed early on is the same one we still measure today — just applied to why people buy.

Where It Started

A question nobody could answer with confidence.

PROOF was founded in 2012, after Grant had seen that pattern repeat one too many times. Instead of asking whether the numbers worked, he started asking a different question: why do your customers actually do business with you? Almost nobody could answer that with real confidence — and that gap became PROOF.

“Traditional research asks people to explain decisions they can’t consciously explain. We built PROOF to measure the reaction instead of the explanation.”

– Grant | Founder, PROOF

HOW WE GET PAST THE POLITE ANSWER

Step 1

We measure instinct.

Traditional surveys rely on what people say after they stop and think. Real decisions happen in milliseconds.

Step 2

We focus on emotion.

Customers don’t buy based on logic alone. They buy based on how they feel.

THE PAYOFF

We track reactions in real time.

Quick answers signal a strong emotional pull. Hesitation signals doubt.

Why Timing Matters

Revenue (Money)

Fast Response

Instinctive, strong reaction

Slow Response

Hesitant, uncertain

Response time, fast to slow

Start My Project

15 +

Years measuring people

900 +

Engagements

300 +

Clients

4,500 +

Questions answered

*Statistics represent aggregate organizational impact across public and proprietary studies since inception.

About PROOF.

View Watch a popup video about PROOF. Positioning. video

Who We’ve Worked With

Hundreds of Ambitious Teams
Served Across Industries

  • ACME CORP

  • NEXUS CO

  • VERTICE

  • APEX

  • ZEPHYR

  • KINETIC

“Companies that lean on customer insight see 85% greater sales growth and 25% higher gross margins than competitors who don’t.” — MCKINSEY & COMPANY

Hear From Our Clients

  • The Clarity We Needed to Grow

    “PROOF gave us the clarity to prioritize opportunities, communicate our value, and move into our next stage of growth.”

    – Avery Martinez

    "PROOF gave us the clarity to prioritize opportunities, communicate our value, and move into our next stage of growth. Their team combined deep strategic thinking with an approachable, collaborative process. Our new positioning has already improved internal alignment and made every customer-facing conversation more focused and effective."

    – Avery Martinez

  • Research That Changed Our Direction

    “The research uncovered what our customers truly value and gave our leadership team the confidence to make a sharper strategic choice.”

    – Cameron Reed

    "PROOF uncovered what our customers truly value and showed us where our assumptions were holding the brand back. The research was rigorous, clearly presented, and immediately useful. It gave our leadership team the confidence to make a sharper strategic choice and helped every department understand why that direction matters."

    – Cameron Reed

  • Confidence in Every Conversation

    “Our team now explains what we do with confidence, consistency, and a message that immediately resonates with prospects.”

    – Casey Williams

    "Our team now explains what we do with confidence, consistency, and a message that immediately resonates with prospects. The positioning work gave us more than polished copy—it gave us a shared understanding of our audience, our value, and the choices that will help us stand apart in a crowded market."

    – Casey Williams

  • A More Focused Brand

    “Our brand now feels focused, relevant, and connected to the experience we want every customer to have.”

    – Drew Collins

    "Our brand now feels focused, relevant, and connected to the experience we want every customer to have. The PROOF team brought clarity to difficult conversations and helped us make decisions that had been delayed for years. The final strategy gives us a strong foundation without limiting how the organization can evolve."

    – Drew Collins

Get PROOF.

Everyone has at least one burning question—and the answer may just take your brand to the next level. Take the guesswork out of your marketing strategy today and get proof.

Start My Project

What do my customers want?

How do I get more people engaged?

Why aren’t my products selling?