Our Webinar Series
PROOF Propaganda
A collection of live webinars hosted by our Founder and CEO, Grant Gooding, for audiences of hundreds.
“Traditional research asks people to explain decisions they can’t consciously explain. We built PROOF to measure the reaction instead of the explanation.”
– Grant | Founder, PROOF
Topics ranging from neuroscience to positioning…
Get a glimpse inside the mind of Grant Gooding
Are You Using The Wrong Data for Marketing & Sales
Originally Aired 5-1-20
There is a dataset that you could be using that can radically improve your sales and marketing that is sitting right under your nose. It is called Emotional Data, and it will change how you think about your customers and prospects.
In this PROOF Propaganda, Grant will define Emotional Data and show you how to use it to improve your understanding of your customers and increase sales.
How to Position Yourself Uniquely in Your Market
Originally Aired 4-29-20
The most important rule of marketing: “You don’t have to be better at anything, but you MUST be different from everyone else.” This rule applies to your organization and your personal brand.
In this PROOF Propaganda, Grant will teach you a trick of how to simply and easily differentiate yourself from your competitors. He has given this workshop to thousands all over the country but has created a mini-workshop for this webinar.
Hacking the Brain to Win More Sales
Originally Aired 5-6-20
Sales is a game of the mind. If you are selling to the wrong parts of the brain, you have almost no chance of winning.
In this PROOF Propaganda, Grant will explain how to sell to the right parts of the brain and teach you 4 tricks to close more sales with less effort based on how the brain naturally operates.
Outsmarting Your Fear
How your brain’s natural processes are keeping you from making more money and what to do about it.
Originally Aired 4-22-20
Fear is the most powerful emotion your brain can produce, and it’s keeping you from making more money.
In this PROOF Propaganda, Grant will talk about how and why your brain produces fear and how it is keeping you from being more successful. Then, he will show you how you can outsmart your fear so you can confidently take steps to make more money.
The Innovation Formula
How to win and grow by having better ideas than your competitors.
Originally Aired 5-20-20
“The loyalty of new consumers flows to whoever has the best ideas.” In this PROOF Propaganda, The Innovation Formula, Grant is going to teach you how to come up with the best ideas.
PROOF has developed a process of using bell curves to come up with amazing, out-of-the-box ideas to help organizations pivot and grow. This process has proven to create disruptive ideas in even the most challenging markets. It is a process that we use for every client, and Grant is going to teach it to you.
Get PROOF.
Everyone has at least one burning question—and the answer may just take your brand to the next level. Take the guesswork out of your marketing strategy today and get proof.
What do my customers want?
How do I get more people engaged?
Why aren’t my products selling?
