Sales Research Firm Kansas City

Empower your salespeople to say the right things to the right people.

Hit the right emotional nerve

Sales Research Firm Kansas City

Neuropsychology tells us that 100% of all decision-making capacity resides in our emotional brain.

That is, your logical brain is only along for the ride. So if you aren’t using objective, emotional messages to close more business, you’re losing. And not just losing money, but losing to your competition.

Luckily, PROOF, a sales research firm in Kansas City, will break down which messages are most likely to work with which segments, roles, or any other segment your heart desires. We’ll show your marketing and sales departments which prospects to target and what to say to them (maybe even more importantly, what NOT to say to them) so they can close more business. Everyone wins – except your competitors.

Let PROOF give you answers to burning questions like:

  • Which messages are most likely to get customers to buy?
  • Do we need to say different things based on the person we are selling to?
  • Which industries have the highest probability to close business?
  • What can we say to influencers to get us to the decision maker(s)?
  • Which marketing or advertising mediums will be most mathematically effective?
  • Should we keep hammering away on certain types of customers or is there a better way?

How it Works

Your salespeople will thank you.

Our Process

01. Identify your “Burning Questions”

02. Build an outbound campaign and deploy to existing, former, and potential customers (what we call “your universe”)

03. Cue Proof Wizardry

(Note: No actual wizards here, just a simple quant/qual, multivariate statistical and language analysis with a bit of special sauce mixed in)

04. Get Answers to your Burning Questions

05. Move Forward with confidence


Everyone has at least one burning question—and the answer may just take your brand to the next level. Take the guesswork out of your marketing strategy today and get proof.



“We saw a year-over-year revenue growth bump of about 50% just by being able to focus on the right prospects and products based on PROOF’s research.  Focusing on the right prospects inside the right segments, and talking only about the things PROOF’s research taught us has been validated over and over again making a big impact on our go to market strategy.”

Sean Stenger
Vice President of Sales Operations – LightEdge