Grant Gooding Speaks to the American Marketing Association
September, 26, 2019
Grant speaks to the American Marketing Association Annual Conference in Madison, WI about Emotional Data. The theme of the conference was Elevate with Authenticity and focuses on the importance of understanding your organization in order to appropriately message to current and prospective targets. Grant’s focus on PROOF’s work will help the marketers in attendance understand the differences between Big Data and Emotional Data and how to use both effectively for marketing and communications.