Market Analysis Kansas City

Go confidently into new territory.

You don’t have to learn by trial and error.

Market Analysis Kansas City

Have you built a new product or service and it isn’t quite getting the traction you thought it would?

It’s difficult to get the value props right, it’s easy to over-build or under-build, over-price or under-price, or just flat-out miss a market segment with a new product. Utilizing an Emotional Data study and general market analysis in Kansas City can help you understand WHY your customers aren’t buying your new product. Find out WHY they aren’t pulling the trigger and if you need to pivot to a different segment or scrap it and move on. Easy peasy.

Get clarity to back up
your gut on questions like:

  • Which existing customer segments will buy our new product?
  • Can we up-sell this product to existing customers and to whom?
  • Which value propositions are most likely to work to get people to buy?
  • Will this product work in industries or segments we haven’t penetrated?
  • Should we scrap this product and start over?
  • Do we have too many features or not enough?

How it Works

What you need is proof.

Our Process

01. Identify your “Burning Questions”

02. Build an outbound campaign and deploy to existing, former, and potential customers (what we call “your universe”)

03. Cue Proof Wizardry

(Note: No actual wizards here, just a simple quant/qual, multivariate statistical and language analysis with a bit of special sauce mixed in)

04. Get Answers to your Burning Questions

05. Move Forward with confidence


Everyone has at least one burning question—and the answer may just take your brand to the next level. Take the guesswork out of your marketing strategy today and get proof.



“Very few companies take the time or have the insight to become great partners with their customers.  Great partners are hard to find and Proof Positioning is a great partner!”

“They are able to gather insights and test concepts which eliminates waste and rework.  Knowing what the customer is thinking before making expensive business decisions allows us be more customer-centric, ultimately improving profitable revenue growth.  In addition, Grant and his team are not afraid to challenge conventional thinking and push us to think bigger and make better decisions.  I would not want to run my business without them at the table.”

Ron Hill
CEO – Redemption Plus

“As a company that relies on data for our success, I gravitated toward Proof’s data driven methodology and how they use consumer data to inform business decisions.  Grant and the Proof team’s ability to translate and create actionable insights from the data helped lead to the creation of RiskGenius, our company’s most profitable and promising product.  I consider Proof one of my “secret weapons” and have referred friends and colleagues to them.”

Chris Cheatham
CEO – Risk Genius