Market Research Company in Kansas city
PROOF is a market research company that focuses on Emotional Data
PROOF uses Emotional Data to help organizations get answers to their burning questions.
PROOF was started by a small team in 2012 after leaving the mergers and acquisitions industry.
After valuing and analyzing hundreds of businesses, our team found a new metric that explained why acquisitions fail.
Inside 3 years, failure rates are typically 70%. The numbers always work—a deal won’t get done if the numbers don’t work. So we knew the answer was unrelated to finance.
Eventually, we discovered a question that helped explain why failure rates were so high which was, “Why do your customers do business with you?” What we found is that few organizations truly understood the real reasons. PROOF then engineered a method of combining emotional resonance testing with quantitative analysis to understand the emotions, motivations and preferences behind why people do business with organizations and a truly unique firm of market analysts in Kansas City was born.
Almost a decade later, PROOF has emerged as a thought leader in emotional data and has performed hundreds of studies in dozens of industries. They’re also invited to speak across the country in the area of creating and using emotional data.
The PROOF team of creative-and-math-hybrid minds continues to grow, and we’re always looking for smart, curious team members.
About PROOF
To be truly great, you have to pick a fight.
At PROOF, we fight guessing.
In our experience, all leaders in the world guess—especially when it comes to strategy, marketing, messaging and communications. Not that they want to. But they’re forced to—and guessing is expensive.
Get PROOF.
Everyone has at least one burning question—and the answer may just take your brand to the next level. Take the guesswork out of your marketing strategy today and get proof.