“It’s a $100 million dollar industry, all I have to do is capture 1 percent of that market and I’ll make a million dollars.” After working with hundreds of startups, I have heard this statement countless times. This way of thinking is held by many business owners regardless of their industry, background or target market. […]
About Grant Gooding
Grant is the CEO of Proof Positioning and provides the vision and leadership behind its brand. After a career in mergers and acquisitions, Grant dedicated his career to understand the psychology and science behind brand positioning. He launched Proof Positioning under the core principal of using math and science to build brands rather than the subjective creative methodologies of the past. Grant is a frequent lecturer on the subject and continues to Build Brands by Knowing Not Guessing.
Entries by Grant Gooding
Understanding the value perceptions of customers is critical no matter what industry you are in or role you play in your organization. As a business owner you must understand your target market as thoroughly as possible in order to effectively manage all elements of your business. The challenge is that understanding how your customers perceive […]
Throughout my career of working with startup businesses and entrepreneurial thinkers I have found several common lines of beliefs shared by many of my clients. One of the most common shared beliefs that I have observed is one that I call “The Revenue Pie Theory”. Yes, I know – it is not a terribly clever […]
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