Entries by Grant Gooding

How Customers Perceive Value

Understanding the value perceptions of customers is critical no matter what industry you are in or role you play in your organization. As a business owner you must understand your target market as thoroughly as possible in order to effectively manage all elements of your business. The challenge is that understanding how your customers perceive […]

Shifting Your Thinking – The Revenue Pie Theory

Throughout my career of working with startup businesses and entrepreneurial thinkers I have found several common lines of beliefs shared by many of my clients. One of the most common shared beliefs that I have observed is one that I call “The Revenue Pie Theory”. Yes, I know – it is not a terribly clever […]