Proof is a brand positioning firm that leverages their proprietary research process and brand theory interpretation expertise to discover the Brand Essence of organizations.  The Brand Essence of an organization are those unique and individualizing characteristics that differentiate it from all other brands and fill a tangible, marketable gap that it can own in the mind.


Our process will solve your most complex brand challenges.




Brand Clarity

 CEOs who admit their employees can’t summarize what their company stands for in one sentence.  

Media Buying Decisions

 CEOs or CMOs who admit that they have insufficient objective data regarding their media strategy. 

No Evidence

 CEOs or CMOs who say they receive little or no evidence to back up messaging and creative decisions. 

Market Homogeny

 CEOs  who admit they have trouble clearly communicating how they are different from their competition.