Research so you can move forward with confidence
PROOF is an insights company that uncovers the emotions, motivations, and preferences of your customers. We help organizations define the messages, features and mediums that most emotionally resonate with their target audiences. Most organizations measure their customer’s behaviors (purchasing history, analytics, etc) and then try and guess why they do them. This is backwards. When you uncover the reasons WHY your customers behave the way they do you can easily predict their behavior rather than rely on collecting data points to try and find a trend. If you are tired of wasting time and money trying to guess which messages will work with which customer segments it is time to get PROOF.