Brand ClarityCEOs who admit their employees can’t summarize what their company stands for in one sentence.
Media Buying DecisionsCEOs or CMOs who admit that they have insufficient objective data regarding their media strategy.
No EvidenceCEOs or CMOs who say they receive little or no evidence to back up messaging and creative decisions.
What is Proof?
Proof is a brand positioning firm that leverages research to understand the attitudes of consumers in order to build brands as business strategy. Does your brand fill a psychological as well as a functional gap in the marketplace? What does your brand stand for in the mind? Only after you understand yourself can you effectively communicate externally through your media and marketing strategies.